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European Student Placement Agency
6 Month Marketing and Consumer Behaviour Internship (CASMA0107)
Description de l'entreprise
ESPA finds the best international interns for the best companies in the UK and Ireland. For each of our internships you will be provided with accomodation and commute during the full duration of your stay. Our service is free to students so hesitate no more and apply for the internship that suits you!
Description de la fonction
The Host Company
Our client is a world leader in the field of automotive and industrial lubricants. The company works closely with leading industry OEMs (Original Equipment Manufacturers). There is a significant opportunity to join a Brand and Customer Excellence team in Marketing within this major corporation with a strong global brand.
The Marketing Team is looking for 4 interns who will be part of a newly integrated team. The main aim of this team is to lead the way in defining the Customer Experience strategy and Brand evolution to support the company’s growth strategy. The focus of the team is building a strategy, defining programs and creating/deploying new branded experiences to enhance differentiation in the market.
Our client is looking for bright Marketing students/recent graduates, who wish to apply their specific skills and expertise in a new-built team. Those who also work well in a challenging environment and with the ability to think broadly and deeply about customers, markets and nature of competition, and can operationalize concepts rapidly.
This will be an interesting role covering many aspects of marketing from the organization of the infrastructure, to development of processes and an overall improvement of marketing strategy, marketing support, etc.to help the business build and improve their systematic approach. The candidate knows what outstanding customer service is and should be passionate about working hard to support the company’s partners and help solve their challenges.
Help inform the strategic thinking of the Marketing Team.
Give support in defining, building and testing Brand and Customer Experience concepts.
Develop communications for the organization to embed the Customer Experience strategic approach.
Identify Business needs and investigate suitable markets.
Conduct research on how the physical aspects of marketing could be used most effectively.
Analyze Web statistics, including keyword optimization and market insight for display.
Assist in the digital content management, use of Google analytics, updates on Social Media.
Degree in Marketing or similar.
Brand Management / Digital Marketing / Consumer Psychology and/or Behavioural Science background.
Flexible, adaptable and accepting change.
Have a track record of successful team working with ability to work cross functionally and regionally/globally.
Challenge-seeking with copious energy deliver and to overcome any failures along the way.
Strong verbal and written communication skills.
Understanding of cultural differences and how to deal with them.
We are looking for students who have qualifications and experience in one of the following areas:
Good understanding of how demographic and socioeconomic factors influence customer behaviour and work together to create marketing venues.
Good understanding of the different types of Social Media and how they are used.
Data analysis skills (e.g. Google Analytics).
Experience in Digital service.
Grasp the concept of customer experience and be interested in building the Amazon & Uber effect elsewhere.
Previous Project coordination/management experience.
Chinese, German, French or Spanish language knowledge preferred.
BENEFITS: All ESPA’s services are free for students and alumni. The benefits are:
Paid Utility Bills (electricity, gas, water and council tax) + Internet Access
Commuter travel to work.
This will be sourced and managed on your behalf by ESPA. These benefits have an approximate value of 1200€ per month.
There is no salary over and above the benefits offered, unless specifically stated.
To know more, please visit: www.espauk.com
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Résumé de l'offre
- Anglais: bon