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Expert (Brand Ambassador) - Intern


Cowboy (www.cowboy.bike) is a digitally native, vertical brand which notably implies that the product will be sold only online. One of Cowboy core values is Customer Obsession as we want to build a great brand people love. As people value testing a product prior to making a decision Cowboy will be offering Test Rides where Customers can test the bike, ride it for a while and ask all kind of questions. As the customer journey is almost entirely digital this will be the only direct contact with the Customer, making it a critical moment and an opportunity for Cowboy to create a magical customer experience.


Cowboy is looking for people who are building and developing business by making the Test Ride a magical customer experience and inspire anyone who is interested in the product. The Brand Ambassador should be able to

  • inspire trust - by having an in-depth expertise of the bike and its fit in the urban environment and the market
  • radiate passion - by having a strong connection to the bike, cycling and urban mobility in general
  • make an immediate connection - by being empathic, social and fun while keeping an aura of expertise without being arrogant or ‘in your face’
  • be dynamic, hands-on - by being mobile, coping with unforeseen circumstances
  • deliver a smooth and error free experience - by being structured and being flawless in planning
  • create a magical journey for the Customer


As a Brand Ambassador you will

  • Develop Business for Cowboy by being an expert and being able to radiate passion to potential Customers
  • Become an expert of the bike, knowing all its ins and outs
  • Communicate this expertise on a daily basis via chat, call, face-to-face or email communication
  • Plan Test Rides and/or meetings with potential customers and/or group of customers
  • Do the Test Ride and meet all kinds of people with all kinds of questions
  • Follow up after the Test Ride
  • Be responsible for your sales as your key activity
  • Revert customer feedback to the Engineering and Manufacturing team to enable them to continuously improve the product
  • Have the opportunity to grow in your role by potentially lead the team of Brand Ambassadors or move to key accounts


We are looking for a entrepreneurial person who

  • Has 0-3 years experience
  • Holds at least a Bachelor degree, ideally in Business & Economics or Engineering
  • Is tech-savvy, background or degree in bike mechanics
  • Has a clear passion for bikes and/or urban mobility
  • Has experience with business development and/or partnerships

We bieden aan

  • Become one of the key employees of a fast-growing startup
  • Open, respectful and fun company culture
  • Have a real impact on the company’s growth and evolution
  • Work with people who love what they do every day
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