Where and Why Study Marketing ?

Would You Like to Pursue a Degree in Marketing but Are Unsure If It’s Right for You? In this article, we provide you with all the information you need about marketing studies: Who are they for? Where can you study them? What master's degrees are available? What career opportunities await you?

Program Description

The marketing program is offered over three years as part of a professional bachelor's degree at a higher education institution. You will learn how to develop national and international marketing plans to meet consumer needs. The course will also introduce you to digital marketing, e-commerce, and sustainable development. This program is highly practical, and you will quickly engage with the business world through company visits and internships. However, if you are passionate about marketing but prefer to pursue university studies, all universities in the Wallonia-Brussels Federation offer marketing as an option within their bachelor's degree in business engineering or economics.

📅 Duration: 3 years – 180 ECTS

Is This Program Right for Me?

To pursue studies in marketing, it is essential to have a proactive mindset. Creativity, curiosity, and flexibility should define you to successfully complete this degree. Additionally, critical thinking and analytical skills are crucial in this field. Finally, marketing is often a team effort, so it is important that you enjoy collaborating with others and working in a team environment.

Where Can I Study This Program?

This type of program is primarily offered at higher education institutions, as it includes numerous practical internships that these institutions supervise. Here is a list of schools offering this program, categorized by city:

📍 Brussels:

• Haute École Lucia de Brouckère (HELdB) – Anderlecht
• École Pratique des Hautes Études Commerciales (EPHEC) – Woluwe-Saint-Lambert

📍 Brabant Wallon:

Lees ook: Where and Why Should You Study Industrial Engineering?

• École Pratique des Hautes Études Commerciales (EPHEC) – Louvain-la-Neuve

📍 Hainaut:

• Haute École Provinciale de Hainaut (HEPH - Condorcet) – Mons
• Haute École Louvain en Hainaut (HELHa) – La Louvière

📍 Liège:

• Haute École Libre Mosane (HELMo) – Liège
• Haute École de la Province de Liège (HEPL) – Jemeppe-sur-Meuse

📍 Namur:

• Haute École de Namur-Liège-Luxembourg (Hénallux) – Namur

What Master’s Degrees or Additional Training Can I Pursue After This Bachelor's Degree?

A bachelor’s degree in marketing provides access to master’s programs in Belgium and abroad. Some of these include: Master’s in Communication, Master’s in Business Management, Master’s in Digital Marketing, Master’s in International Business and Management. What Careers Can I Pursue? Once you have completed your three-year professional bachelor’s degree, the world of marketing will open up to you! This field is very broad, and you can pursue careers such as Marketing Manager, Market Research Analyst, Web Marketer, Category Manager, Media Planner, Traffic Manager, Data Scientist, Sales Representative, Digital Brand Manager.

Find the Perfect School to Kickstart Your Career! 🚀

Looking for the perfect program to start your studies? Discover all the available schools and courses, and choose the one that matches your ambitions! 👉 Explore our program pages here.