Where Creativity Meets Data: Student and SnakLab’s New Video Packs

Launch of all-in-one video packs combining social-first creation and data-driven distribution to reach 15–30-year-olds

Student, the leading Belgian platform for reaching 15–30-year-olds, today unveils its new video packs created in collaboration with SnakLab, its creative studio specialized in social-first vertical video. This new offer brings together, in a single product, the production of videos tailored to Gen Z usage and targeted distribution on social networks—powered by Student’s first-party data, which brings together more than 600,000 young people in Belgium.

A direct response to young people’s video habits

SnakLab designs short, punchy formats built for the platforms where young people spend most of their time. Each campaign is then distributed through paid media on TikTok, Instagram, Snapchat, and Student.be, leveraging the socio-demographic and behavioral profiles of the Student community.

Brands can activate highly precise segments using Student’s first-party data. For example: students in Brussels, young graduates entering the workforce, young engineers or IT profiles, or young people looking for a first job in a specific region.

With 400 new sign-ups every day, the database is constantly evolving, making it possible to refine these segments and ensure truly relevant distribution to 15–30-year-olds.

The strength of the model: creativity + data

The effectiveness of these packs relies on an essential combination: on one side, videos built according to Gen Z’s visual and narrative codes; on the other, distribution fully driven by first-party data, enabling targeting of specific young segments.

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This integrated approach maximizes meaningful visibility, optimizes budgets, and ensures brands can be confident their content truly reaches the young audiences it’s intended for.

“Vertical video has become the everyday language of young people. With SnakLab, we create content designed for the platforms where they spend their time. But the real impact comes from our ability to distribute these videos intelligently, thanks to our first-party data. It’s this combination of creativity and targeting that enables brands to achieve concrete results,” explains Florence Loumaye, CEO of Student.

An integrated solution for marketers

With these SnakLab video packs, Student offers brands a clear and efficient solution: a single partner that creates the video, adapts it to social media codes, and guarantees its distribution to the most relevant young segments.

In an environment where marketers are looking for simple, measurable solutions aligned with video usage, Student’s “creation + data” approach provides a response that directly matches the behaviors and expectations of 15–30-year-olds.