Student launches SnakLab, the video brand built for young audiences

SnakLab, Student’s new video brand, focuses on creating short, impactful videos tailored to the codes and content habits of young people.

The goal: produce strong and engaging content for TikTok, Instagram, Snapchat and even clients’ websites.

“Young people scroll faster than their own shadow. Today, capturing their attention has become an art.” This is the idea behind SnakLab, which relies on visual, dynamic videos with a strong hook.

Combining creativity and data

What sets SnakLab apart is the combination of video creation and targeted distribution to young audiences. Thanks to Student’s database of more than 600,000 people aged 15 to 30, each campaign reaches the right profiles at the right moment.

SnakLab also offers surveys and polls where young people from the target audience share their honest feedback on campaigns and messages.

A focus on youth culture

For the past two years, Student has already been creating video content for organisations such as the Red Cross Belgium, Engie, Beobank. In response to growing demand, we are expanding and taking things to the next level by launching SnakLab as a full video brand.

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The common thread: authentic communication that stays close to the reality of young people. Campaigns range from branding to employer branding and even awareness initiatives.

Want to reach young people and get more info? Visit our new SnakLab website and get in touch.

Made with love by Student.